I believe the fastest way to fix the system is to use it against itself.
work is changing forever
agencies are broken
advertising doesnt work
social media is going dark
the map of america is changing
new regional juggernauts are being built, I want to help my home town be there
these mountains hold magic
new people, new opportunities
how brands show up in society is changing
brands have a new role to play in our society
patrons of what they stand for
The right question is usually more important than the right answer to the wrong question.
Whenever you find yourself on the side of the majority, it is time to pause and reflect.
The no ones
no one goes to your brand's facebook page
no human cares about your loyalty program except for people already loyal to you
no customer wants a "relationship" with your packaged good
no person needs a brand to help them find themselves
no one wants to "share their story" with your brand
funnels arent a thing anymore
no one watches your television ad
no one sees your banner ads
no one wants to visit your micosite
no one is going to download your app
no one believes that mom blogger actually likes your product
no one cares about your twitter chat
no one watched your 8 minute video
no one watched that native video
no one saw your timely tweet about that award show/sport game
no one wants your brands #challenge video
no one is looking forward to your #twitterparty
no one is asking for branded emojis
no one is clamoring for more brands that are also publishers
no one thinks you are apple, tesla, red bull or ge
no. one. likes. pre-roll.
no one cares about your ugc
no one cared about your qr code
no one is gonna watch your 30 minute live-stream interview with your brand director about product innovation
no one needs you to help them elevate summer
no one wants you to “break through the noise”
no one wants you to “flip it on its head”
Today my resume feels alive with purpose.
What does that mean exactly? I couldn’t say. If I were to think about it
my head would explode, and then you would have to deal with that.
It’s just something I’ve come to believe,
like how some days the sun rises in the east and on others
we continue our never-ending plea for some great event
which we will recognize as occurring once the strings kick in
and the narrator warmly and wisely intones
It was then that they fully understood their purpose in life,
retired to the country, and lived happily ever after
but friends, until then, let’s burn everything to ground
and keep it that way
until all that we can see is dead and gone
and we are finally alone with our feelings
which we are absolutely terrified of.